
CZ Celeste Zarling & Co.
Realogics Sotheby's International Realty
Your Personalized Strategic Selling Plan
Prepared exclusively for Rafiq Rahim
13310 132nd Ave NE #D, Kirkland, WA 98034
Let's review your selling strategy, timing, and numbers together so you can decide what comes next with confidence.
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Your Market Analysis
Review the property-specific market analysis prepared for your home.
The report reflects comparable sales and competing listings relevant to your home, assembled for our Saturday 4:00 PM appointment.
Comparative Market Analysis
Prepared for Rafiq Rahim
Complete evaluation of comparable townhouses, recent area activity, pricing recommendations, and absorption timing.
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Your Questions, Answered
“What price could my home realistically sell for?”
Pricing starts with a close look at recent comparable sales and the listings currently competing for buyers in Kirkland. At around $1.2M you're priced below the Kirkland average, and inventory is at its lowest of the year — so we'd review the exact comparables together at our Saturday 4:00 PM walkthrough before settling on a range.
“Is selling better than keeping it as a rental?”
That's the heart of what we'll work through together. Your 4% mortgage gives you strong cash flow, and the renters pay down your principal — a real win-win either way. The interactive net sheet below lets us compare estimated sale proceeds against keeping the rental, so you can see the trade-off in clear numbers.
“What needs to happen to prepare the home?”
You've already done the heavy lifting — about $35,000 in renovations, including the Mitsubishi heat pump, fresh interior and exterior paint, new washer and dryer, new toilets, blinds, window screens, and an automatic water shutoff on the way. The home is in sale-ready condition, so our preparation would be light: complimentary cleaning and professional staging to present it at its best.
“How quickly could it sell, and when should we launch?”
Days on market in Kirkland are currently running nine days and under, so a well-presented home tends to sell within one to two weeks. The property is vacant right now, which gives us flexibility on timing — we'll choose a launch window that fits your goals and the showing calendar.
“What will selling cost me, and what might I net?”
Estimated proceeds depend on your sale price, commission, escrow and title fees, and the payoff of your roughly $200,000 mortgage balance and approximately $70,000 line of credit. The net sheet below is fully adjustable so we can see the numbers together. We'll also talk through capital-gains implications and whether a 1031 exchange or reinvestment elsewhere makes sense for you — that's best confirmed with a qualified tax professional.
“Is there a way to keep a sale quieter than a full launch?”
One option worth discussing is First Look — an early, controlled opportunity to evaluate a buyer before a broad public launch. It's something we'd review together to see if it suits your timing and goals; it isn't guaranteed, and we'd never promise a specific outcome from it.

Strategic Selling Plan
Rafiq Rahim
13310 132nd Ave NE #D, Kirkland, WA 98034
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Your Plan Is Being Prepared
Your market analysis is ready to review. We're preparing the remaining recommendations for your personalized selling strategy and our appointment.
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See Your Home Through a Marketing Lens

- 01
Highlight the features that make your home stand out — the great-room floor plan, hardwood floors, granite fireplace, skylights, and the new Mitsubishi heat pump you've already invested in.
- 02
Help buyers picture the lifestyle your home offers — quick access to Downtown Kirkland, Microsoft, and Woodinville Wine Country, with a well-run, self-managed HOA and a brand-new roof.
- 03
Coordinate presentation, positioning, and promotion for a purposeful launch.
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A Thoughtful Plan. A Purposeful Launch.
- 01
Clean & Stage
Complimentary cleaning and professional staging.
- 02
Epic Photography with Aerial
Professional imagery that showcases your home and its setting. (Aerial suitability confirmed during planning.)
- 03
Lifestyle Video
A compelling story that helps buyers connect with your property.
- 04
Strategic Listing Launch
A coordinated introduction to brokers, lenders and buyers.
- 05
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
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Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036

“We don't just list it, we launch it!”
Case Study: 423 205th St SW #B, Lynnwood, WA 98036
A separate example of a home we launched — not your home. Your personalized plan will use photography and marketing created specifically for your property.
Portfolio
Properties Staged to Sell
Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.
Your Numbers
What Selling Could Mean For You
Estimated Seller Net Sheet
Interactive estimate · for our Saturday meeting
Estimated net to you
$888,500
$1,200,000 sale · $41,500 costs · $270,000 payoffs
Estimates only, not a guarantee of sale price or proceeds. Confirm exact mortgage and line-of-credit balances, closing costs, and any tax implications (including a possible 1031 exchange) with your lender and a qualified tax professional.
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What We'll Review Together
Current market position and pricing strategy.
Recommended preparation and launch timing.
Estimated selling costs and net proceeds.
Selling versus continuing to rent.
Next steps that fit your goals.
If the strategy, timing and numbers make sense, we can discuss moving forward together.
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Experience Matters. Strategy Matters More.

Celeste Zarling
- Lifestyle & Real Estate Advisor
- Realogics Sotheby's International Realty
- CLHMS · Guild Elite
- American Dream TV Host
Your next move deserves thoughtful preparation, strong presentation, and clear guidance. Celeste brings these elements together in a strategy built around your property and your goals.
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Let's Talk About Your Next Move.
We'll talk through your options and create a clear path forward, at a pace that feels right for you.
+1 425-420-4887
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